Easter comes to Nottingham city centre with an exciting new customer loyalty scheme, VIP Nottingham, courtesy of a joint initiative from the Nottingham Retail and Leisure Business Improvement Districts.

VIP Nottingham is a free online reward scheme for the city centre and the place to go to for a superb range of special offers and treats from the places that everyone loves in Nottingham city centre.   People will need to register to become VIP members and they will then receive regular emails updating them on all the latest offers and product launches from businesses in the city centre.  These range from the large chains to independents and will include shops, restaurants, bars, cafés, beauty salons and cinemas. 

To mark the launch of this new initiative there will be a special competition that is being run in conjunction with Gem106 giving people the chance to win over £100,000.   There will also be plenty of other offers, treats and competitions including up to 50% in many city centre eateries including Tonic, Walkabout, Cape and Atlas Deli as well as style make-overs, discount vouchers, goodie bags, free chocolates and exclusive events.  These are being provided by local businesses like Lacoste, Stick and Ribbon, Chocolate Utopia, Hotel Chocolate, Icon Hair, Cathy Stephens Designer Jewellery, Forty Two and Castle Sound & Vision. 

Also on Wednesday 4 April there will be a special Alice in Wonderland themed Easter event on Bridlesmith Gate featuring lots of costumed characters and a programme of fun activities for all the family to enjoy between 11.00am and 5pm including:

Alice chasing the White Rabbit – a big hide and seek game for children as they help Alice to find the white rabbit that is hiding in the shops

Mad Hatters Tea Party complete with a March Hare, Dormouse and Walking Table with some retailers also hosting their own tea parties courtesy of your favourite restaurants and cafes

Card and Rose Bush Slapstick with two cards from a pack and a rose bush performing slapstick acrobalance and marching routines

Queen of Hearts Croquet Match with shoppers being roped in to being the hoops and the hedgehogs.

In addition there will be balloon modelling and Mad Hatter workshops where children can make Easter themed hats and masks as well as Easter Eggs, flowers and bonnets.   There will also be story telling and lots of instore treats.

“The new VIP Nottingham initiative and the Easter activities are the latest in a series of marketing initiatives organised by the BIDs to help boost business for our levy payers and make Nottingham the place to come to,” said Katrina Brownhill, manager of the Retail BID.  “VIP Nottingham will be an ongoing initiative that is free and very easy to sign up to and use.  Once you have registered you simply need to down load the offers on your mobile or print them out.” 
To sign up to become a VIP Nottingham member and find out about all the special offers all you have to do is register at  

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