NOTTINGHAM RETAIL BID FLORAL TRAIL LAUNCHED
NOTTINGHAM RETAIL BID FLORAL TRAIL LAUNCHED
A floral trail of specially designed willow sculptures that have been planted with an array of plants that will flower across the Summer has been put in place in the city centre. It will link the main shopping areas around Nottingham and enhance the environment. It will also provide an opportunity for visitors to the city to win £100 worth of shopping vouchers to spend with the city’s retailers.
The trail, which has been jointly sponsored by the Nottingham Retail Business Improvement District (BID) and Nottingham City Council, aims to encourage shoppers to visit all the shopping areas in the city centre whilst also enjoying the floral displays.
It comprises eight sculptures representing items that can be bought at city centre retailers showcasing the diverse retail offer in the city. There is a perfume bottle located at the junction of Queen Street and King Street; a dress on the corner of Milton Street and Lower Parliament Street; a bag on Clumber Street; a chair on Victoria Street; a shoe on Bridlesmith Gate; a coffee cup on St Peter’s Square; a jacket on Middle Pavement and a ring on High Street.
Each planter will feature a phrase and a QR code. By scanning the code using a smart phone, people will be taken through to an app hosted on the Its in Nottingham Facebook page where they can enter a competition which will give them the chance to win £100 worth of shopping vouchers by putting in the phrase from the planter and their details. They will also have the opportunity to sign up for VIP Nottingham, the free online reward scheme for all the best offers and treats from city centre shops and licensed premises.
The planted sculptures have been commissioned by Nottingham in Bloom on behalf of the Retail BID. Nottingham City Council’s Nursery team at Woodthorpe Grange have used their expertise to enhance the sculptures with a variety of eye-catching plants.
The trail will also form part of Nottingham’s entry into the East Midlands in Bloom competition.
“Improving the city centre environment is one of the main objectives of the Retail BID as it helps to enhance shoppers’ experience,” said Pippa Stephens of Cathy Stephens Jewellery and a member of the Retail BID’s environmental steering group. “The floral trail is one of a series of initiatives aimed at complementing the existing retail streetscapes to enhance the visitor experience and the appearance of the city centre. It also creates added interest and encourages shoppers to visit different parts of the city centre.”
Councillor Dave Trimble, Nottingham City Council’s Portfolio Holder for Leisure, Culture and Tourism says: “The floral trail brings extra interest and pleasure for visitors and shoppers to the city and is another great example of how different organisations are working together to make Nottingham such and attractive, lively and innovative place to be.”
“The wicker sculptures created tremendous interest last year and I’m delighted that the Retail BID has been able to commission the floral trail again this year. The planting is superb and I am sure the trail will once again attract shoppers to the city centre and bring tangible benefits to the city’s economy.”
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