FLORAL TRAIL LEADS TO SHOPPING VOUCHERS FOR LUCKY WINNERS
photographed: Sam Offen, Neil Fincham, Eunice Moody and Kim Hathaway
Eight lucky Nottingham shoppers have each received £100 worth of vouchers to spend with the city’s retailers after winning a floral trail competition run by the Nottingham Retail Business Improvement District (BID).
The competition was launched in May as part of the floral trail, an initiative which is jointly sponsored by the BID and features eight specially designed willow sculptures representing items that can be bought at city centre retailers.
For a chance of winning people simply had to scan the special QR code and phrase featured on the planter, this took them through to an app on the Its in Nottingham Facebook page where they entered the phrase and their details. Winners were then chosen at random.
Sam Offen, 28 lives in the Lace Market and won after scanning the code on the chair sculpture, he said: “The arrangement caught my eye and when I saw the competition I thought it was worth a quick go, so I entered once then forgot all about it! I was delighted to find out I’d won and am planning on spending my money on new trainers and shorts for the summer.”
The floral trail is designed to link the main shopping areas around Nottingham and combine colourful planting with striking sculpture. The trail is designed to enhance the environment and encourage shoppers to visit all the shopping areas in the city centre whilst also enjoying the floral displays.
It comprises eight sculptures representing items that can be bought at city centre retailers showcasing the diverse retail offer in the city. There is a perfume bottle located at the junction of Queen Street and King Street; a dress on the corner of Milton Street and Lower Parliament Street; a bag on Clumber Street; a chair on Victoria Street; a shoe on Bridlesmith Gate; a coffee cup on St Peter’s Square; a jacket on Middle Pavement and a ring on High Street.
“Many people have said how delighted they are that the sculptures have returned and have commented that they really help to improve the look and feel of the city centre,” said Neil Fincham, a director of the Retail BID and manager of the Exchange. “We are really pleased with the number of people that entered the competition. The sculptures clearly caught their attention and prompted them to take part. What’s more eight lucky people have won a £100 voucher to spend at their favourite retailer in the city centre.”
The planted sculptures have been commissioned by Nottingham in Bloom on behalf of the Retail BID. Nottingham City Council’s Nursery team at Woodthorpe Grange have used their expertise to enhance the sculptures with a variety of eye-catching plants.
Councillor Dave Trimble, Nottingham City Council Portfolio Holder for Leisure, Culture and Tourism, said: “Congratulations to the eight lucky shoppers who have won the vouchers. The sculptures are now a very popular and eyecatching feature of summer in Nottingham, and also impressed the judges of the East Midlands in Bloom competition when they visited earlier this month.”
The sculptures will remain in place until September.
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