Christmas is here
With the Festive Season fast approaching, the Retail BID is currently putting the finishing touches to its Christmas campaign.
Focused on the central message of Christmas is here
, the campaign features creative designs that have the same look and feel as that of the recent 48 Hours of Fashion, with photography by Guy Farrow taken around the city centre.
There will be on street events on the five Sundays from 25 November through to 23 December with such activities as choirs, ice sculptures, a Snow Queen and Ice Elf and Christmas Making Workshops.
There will also be various parking and travel promotions and offers that the BID is currently finalising, with a number of other initiatives being explored too.
The campaign will be heavily promoted through advertising on outdoor media – buses, trams, bus stops, streets and poster sites as well as on the radio and in the local newspapers and magazines. There will be PR and social media activity too and promotional material – flyers and posters that will soon be seen around the city.
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