About It's in Nottingham

Nottingham is a city full of culture, entertainment, top retail outlets and a whole lot more. It's In Nottingham is run by the Nottingham BID who are committed to making Nottingham one of the UK’s top destinations.

Shopping in Nottingham has everything you would expect from one of the UK’s leading retail destinations and a whole lot more. The city centre is open and individual in character, not a modern glass box. And is packed full of brilliant buildings that decorate the centre of Nottingham. The beautiful architecture is just one of the reasons why spending time here is so enjoyable.

Delivering events and activities such as The Wise Owl Walk, The Nottingham Ale Trail and Halloween; all of our projects are geared towards making visitors and residents time in the city as enjoyable an experience as possible.

Located at the heart of the East Midlands, getting to Nottingham is easy, by road or by rail. In fact, the train station is just a short walk from all of the action, and our iconic trams provide a great service when you are here.

We pride ourselves on being a friendly and welcoming place to visit and in 2020 Nottingham was ranked in the top 10 best cities to live in the Midlands in a new national guide.


Published on Sunday, March 22 the Sunday Times Best Places to Live described Nottingham as "fun, funky and affordable" while naming it among its top 10 for the Midlands region.

Stay in touch

Sign up for the latest events & offers