The Great Easter Egg Blind Taste Test

We asked food expert, The Gaztronome, to roll some High Street staples around his sophisticated palate without as much as catching a glimpse of the packaging beforehand. Here’s what he made of it

Our expert

Nottingham born and bred; The Gaztronome runs a successful food and drink photography business and is a well respected foodie in Nottingham and beyond.


1. Milk Chocolate Dinosaur Easter Egg from Thorntons (RRP £4.00)

The expert said...“Sticky when rolled around in the mouth, but nicely chocolatey. A surprise when revealed who the maker is. Packaged for younger consumers.” 

Rating: 4/5
Value for money: 3/5

2. Thick Rocky Road to Caramel Egg from Hotel Chocolat
(RRP £29.00)

The expert said...“Exceptionally thick chocolate. Chunky with a lovely crunch. Undeniably, a good- quality chocolate with a flavour that really develops in the mouth. It was also one
of the best smelling entries. It’s smooth. Creamy. Tasted great.

Rating: 4/5
Value for money: 4/5


3. Milky Bar Egg from Poundland (RRP £1.00)

The expert said...“As you might expect with a white chocolate it develops differently in the mouth. As such it’s a bit harder to compare, like for like. But definitely one that would be well received by a younger consumer.

Rating: 3/5
Value for money: 4/5


4. NOMO Vegan Creamy Choc Egg & Bar from Marks & Spencer (RRP £6.00) 

Wow. Tastes different to the others. Upon reveal, the flavours as they present themselves, are wholly in line with the ingredients. It's clever and if you’re vegan and want an egg, this is the one.

Rating: 3/5
Value for money: 3/5

5. The Treasure from the Tesco Finest selection
(RRP £10.00)

The expert said...“Instantly, I like it. I’d guess that it’s a
top quality chocolate. A lovely crunch and melts really well. It’s definitely not standard Easter egg fare.”

Rating: 4/5
Value for money: 4.5/5


6. Cadbury Mini Eggs Easter Egg from Sainsbury's (RRP £1.25)

The expert said...“It’s reminiscent of a Cadburys Flake. A really good young person’s chocolate. Not too serious, but hugely enjoyable. Even a little bit nostalgic tasting.”

Rating: 4/5
Value for money: 5/5

More recent features

Introduce an indie - Luisa’s Vegan Chocolates

A weekly spotlight on the fabulous Nottingham Independents, who make our city unique.

Why It’s More Important Than Ever To Support Nottingham’s Independents

Nottingham is home to one of the biggest and best independent scenes within the UK. Full of vibrant streets lined with independent shops, cafes and bars, you'll be sure to find what you're looking for...

Introduce an indie - nkd ( )

A weekly spotlight on the fabulous Nottingham Independents, who make our city unique.

4 Amazing Nottingham Charities You Can Support

At Its In Nottingham, over the course of the last few months we have been regularly highlighting brilliant charitable organisations and their outstanding efforts across the city. We have rounded up...

Stay in touch

Sign up for the latest events & offers