Calling all Victoria's!

Nottingham will welcome global fashion brand Victoria’s Secret as it opens its first standalone store in the city at Victoria Centre on Friday 27 March.

To mark the occasion, Victoria Centre is inviting people named Victoria from across Nottingham to take part in the celebrations and enjoy instore surprises, with successful applicants selected in advance and asked to bring valid ID on the day.

There will be a live DJ, personalisation experiences and exclusive gifts to mark the arrival of Victoria’s Secret in Nottingham

The launch will take place across a full opening weekend (27 – 29 March), with a lively programme of activity designed to bring the launch to life.

The store will officially open at 9am on Friday, with live DJ sets throughout the weekend creating a celebratory atmosphere as shoppers arrive.

Visitors will also be able to enjoy a range of interactive in-store experiences, including pyjama personalisation with any on-the-day purchase, bottle engraving with signature scent purchases, and a complimentary photo booth experience for shoppers who opt in to the Victoria’s Secret mailing list, allowing them to capture the moment.

Outside the store in South Square, Victoria’s Secret will create an experiential activation space featuring additional activities including a matcha cart (complimentary with an in-store purchase) and interactive games, designed to bring the brand to life and encourage visitors to spend time enjoying the launch celebrations. 

Early shoppers will also have the opportunity to receive an exclusive Victoria’s Secret gift, with the first 100 customers who spend £25 or more on Friday and the first 50 customers who spend £25 or more on Saturday receiving a special treat while stocks last.

Visitors booking a professional bra fitting over the opening weekend will also have the chance to enter a competition to win a £250 Victoria’s Secret gift card.

Nigel Wheatley, Centre Director at Victoria Centre, said:

“The arrival of Victoria’s Secret is an exciting moment for the centre and for Nottingham. The brand is a fantastic addition to our fashion offer and we’re looking forward to welcoming shoppers for the opening and inviting all the Victorias in the area to come down and be part of the celebrations.”

Nicola Reeve, Head of Retail at Victoria’s Secret UK, said:

“We’re delighted to be opening our new store at Victoria Centre later this March. Nottingham is a vibrant city with a strong retail scene and one of the UK’s largest student populations, making it a fantastic location for our next opening. Victoria Centre has firmly established itself as a leading fashion destination in the city, and we’re looking forward to welcoming both fans of the brand and new visitors to our new store.”

Victoria Centre is home to a wide range of national and international brands and continues to strengthen its position as a leading shopping destination for the city and the wider region.

For more information about Victoria Centre, please visit: https://victoria-centre.com/