Founded in 1992, The Perfume Shop set out with the simple idea of making luxury perfume brands accessible to everyone at an affordable price. With the first store openings in Birmingham, Belfast & Milton Keynes, The Perfume Shop developed a genuine passion for delighting customers with expert perfume knowledge and the highest customer service standards which remain at the forefront of everything the brand stands for today. In 2005 The Perfume Shop was acquired by the world's largest international health and beauty retailer A.S Watson - known in 25 markets, they opened their 15,000th store in March 2019.
They are the leading perfume experts in the UK. You can be sure that you are in the best place when making a purchase at The Perfume Shop. They have trained and developed the most knowledgeable team of sales advisors in the perfume industry, proudly boasting the largest number of industry recognised CFSS (Certified Fragrance Sales Specialist) graduates in the UK. To further showcase their dedication to fragrance expertise, they recently established their own innovative programme, "The Perfume School”, so that you can always have confidence in their high quality, unbiased advice every time you shop.