Victoria Centre announces exciting new H Samuel store

Victoria Centre, the East Midlands’ number one retail destination, is thrilled to announce the opening of a brand-new, significantly upsized H Samuel store, bringing an exciting new jewellery experience to Nottingham shoppers.

On 24 January, Nottingham’s only H Samuel opened, having undergone a major transformation and is now located on the lower floor of Victoria Centre by The Perfume Shop, offering customers a completely reimagined shopping experience in a much larger, modern space.

The upgraded store raises the bar with an enhanced range of services and features designed to inspire and delight. Shoppers can explore a dedicated ear-piercing studio, discover the latest styles through stylish watch displays, and browse a gold wall filled with layering inspiration. The store also introduces comfortable seating areas and a design consultation space, where customers can personalise jewellery, engrave meaningful gifts or even create bespoke pieces to celebrate life’s special moments. That’s not all, guests can enjoy a range of several new watch brands, including Timex, Ingersoll, Garmin, Lorus, Michael Kors and Fossi.

To celebrate the opening, H Samuel hosted a fun-filled launch day at Victoria Centre. The first 100 customers received a goody bag, with 50 children’s goody bags available with children’s purchases. Shoppers also enjoyed a complimentary welcome drink, plus drinks and sweets for kids (and adults!), and eye-catching balloons to mark the occasion.

Nigel Wheatley, Centre Director at Victoria Centre commented: “We’re thrilled to welcome shoppers to H Samuel’s stunning new store here at Victoria Centre. As Nottingham’s only H Samuel, this relocation brings an exciting upgrade for our visitors, with a much larger space, new services and an enhanced shopping experience. It’s fantastic to see such a well-loved brand investing in the centre, and we know our customers will enjoy discovering everything the new store has to offer.”

Carol Cumberland, Store Manager at H Samuel said: “We’re so excited to welcome customers to our brand-new H Samuel store at Victoria Centre. The move has given us the space to completely transform the store, from our dedicated ear-piercing studio and jewellery design area to expanded ranges across diamonds, gold and watches. Whether customers are celebrating a special moment or simply treating themselves, we can’t wait for them to experience the new store and join us for the opening celebrations.”

For more information about Victoria Centre, please visit: www.victoria-centre.com