Meet the team: Amy

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Meet Amy, the Sponsorship, Events & Project Manager at It’s in Nottingham, bringing energy and creativity to events and partnerships across the city. After years of visiting Nottingham for its indie shops and legendary music scene, she made it her home. With a background in retail, she thrives on creating opportunities that showcase Nottingham at its best.

Posted: Feb 2025


What's your connection to Nottingham, and what do you love most about it?

I moved to Lincolnshire as a young teen and found escapism in jumping on a train to Nottingham. Hockley reminded me of Camden Town, which I was very fond of. Shops like Ice Nine, Void, SelectaDisc and various vintage shops were fun and exciting. As time went on, I discovered Rock City, Tap & Tumbler, Pit & Pendulum, the Sal, and an oldie – Templars!

What's your role at It's in Nottingham, and how did you get into it?

I moved to Nottingham after a brief stint in London as a floral designer. I worked at British Heart Foundation in the Broadmarsh with the legend Ali, aka Boss Lady, who is managing the latest store on Clumber Street – I recommend volunteering here if you’re after a ‘work-out’ that feels good for mind and body. There are always things to do!

I was ecstatic to then go on to open my own store for Sue Ryder on Goosgate in Hockley, specialising in vintage clothing, furniture, and everything between! I became a fan of It’s in Nottingham then – taking them up on every opportunity I could to promote the shop and Hockley.

When the opportunity came up to work with them, I jumped at the chance. I’ve been promoted to Sponsorship, Events & Project Manager and have a small but mighty team – taking on events and supporting others who promote Nottingham, through our sponsorships.

What's your favourite hidden gem in the city that visitors often overlook?

I will forever love Jamcafe – Bradley makes it – welcoming you with a hug and an exciting array of live music. For stocking up on gifts and cards – Handmade Nottingham, Tokenhouse, Debbie Bryan and Shop Zero.

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